Wolfgang Joops neue Brand LOOKS <span class="bywj">by Wolfgang Joop</span> feiert ihr Debüt in Berlin

Wolfgang Joop’s new brand LOOKS by Wolfgang Joop makes its debut in Berlin

Premiere on the catwalk

Wolfgang Joop’s new brand LOOKS by Wolfgang Joop makes its debut in Berlin.

In January, the first LOOKS by Wolfgang Joop Fashion Show took place at Kraftwerk Berlin: Accompanied by a video installation of images that traced Wolfgang Joop’s history, the designer presented his new label and opened a new chapter in his career.


„The 1970s were an era in which I was enticed to create fashion. The decade always inspires me, over and over again.“

Wolfgang Joop

The looks that Wolfgang Joop sent down the runway were, as always, reliable: An exciting mix of baggy pants paired with heavy knitwear, pleated skirts with casual bomber jackets and hoodies with checked pants. “I no longer just want to see my designs on the catwalks of this world, but also on the street. I am making new demands on myself in the way I make fashion,” said Wolfgang Joop