LOOKS symbolically stands for a new demand on myself, on how I make fashion. I know the seasonal rhythm of the fashion industry from a time when fashion was often considered as being elitist – the freedom-loving 70s, the extravagant 80s, the purist 90s. Today, however, fashion is wrapping itself in a new self-image, demanding awareness and innovation. I want to keep up with this transition. I want to create fashion that carries me through everyday life, designs that never lose their relevance because they are not linked to a season, but only to individuality, to the person wearing them.